As someone consistently recognized for her talent in writing, storytelling, art, and technology, it’s not shocking that Caitlin realized her passion for marketing exceptionally early in her career. As the Head of Marketing, Caitlin leads, develops, and accelerates Sendlane’s strategy and brand recognition. Known as Sendlane’s “Brand Warrior”, Caitlin is credited for the bold, disruptive, and innovative branding behind the pink envelope. Joining Sendlane as the 6th employee and the 1st marketing hire, Caitlin has since worked diligently alongside the Founder & CIO to nurture the department into the high-performing and creative powerhouse it is today.