Episode Summary
In this episode of the Seven Figures and Beyond podcast, Greg and Laurel discuss the implications of Meta’s new Advantage+ Creative Enhancements, a generative AI tool designed to optimize ad performance. They explore the potential benefits and drawbacks of these AI enhancements, emphasizing the importance of maintaining brand control and monitoring AI’s impact on ad quality and customer experience. Laurel shares insights into the various types of enhancements, including text overlays, image adjustments, and dynamic descriptions, and provides advice on how brands should approach these tools cautiously to ensure they align with their marketing strategies and maintain their brand integrity.
You can read the full transcript here.
Key Takeaways
- AI Integration in Ads: Meta’s Advantage+ Creative Enhancements utilize generative AI to optimize ad performance by adjusting images, adding music, creating 3D animations, and dynamically altering text and layouts.
- Potential Benefits: These AI enhancements can save time and resources by automating the creation of diverse ad creatives, which is especially beneficial for startups or brands with limited design capabilities.
- Common Issues: AI-generated content can sometimes misalign with brand aesthetics, produce unnatural-looking images, or disrupt the intended storytelling in carousel ads, leading to a negative customer experience.
- Control and Monitoring: It is crucial for brands to regularly review and adjust their ad settings to ensure AI optimizations do not compromise their brand’s image or message. Blindly relying on AI can lead to suboptimal results.
- Future of AI in Marketing: While AI tools will likely improve over time, brands should remain vigilant and strategic, balancing the use of AI enhancements with manual oversight to maintain a high-quality, authentic brand presence.
Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Laurel Tesucher LinkedIn: https://www.linkedin.com/in/laureltoosure/
Meta’s Newest Generative AI Enhancements: https://www.facebook.com/business/news/Introducing-Enhanced-Gen-AI-Features-and-Other-Tools-to-Help-Build-Your-Business
Greg is a digital marketing strategist, ecommerce owner, e-commerce marketing agency owner, and recognized leader in the D2C industry.
With 18 years of experience working with small, medium, and large organizations, Greg knows how to build and execute marketing strategies that drive growth.