Episode Summary
In episode 18 of the 7 Figures and Beyond podcast, host Greg interviews Michael Epstein from Postpilot, a company revolutionizing direct mail marketing with advanced technology. Michael discusses his extensive background in e-commerce and the evolution of Postpilot, which emerged from recognizing the untapped potential of direct mail in a digital-heavy marketing world. Their approach combines traditional strategies with modern tech to enhance customer engagement and profitability for brands, particularly when digital channels become overly saturated.
You can read the full transcript here.
Key Takeaways
- Evolving Direct Mail: Postpilot transformed direct mail into a sophisticated marketing channel with tech integration, enabling brands to access underutilized customer bases and achieve higher engagement through physical mail.
- Strategic Focus: The company’s strategy involves starting with “lower funnel” activities like retention campaigns before moving up, utilizing direct mail to reengage unresponsive customers, thus increasing their lifetime value (LTV).
- Impact on Customer Acquisition: Michael highlights the relative cost-effectiveness of direct mail in times of rising digital ad costs, explaining that direct mail has become more attractive due to its fixed costs and reduced competition in physical mailboxes.
- Comprehensive Support: Postpilot provides a full-service approach, helping brands strategize and execute campaigns effectively with a team that leverages extensive data insights and best practices from a wide range of industries.
- Future Outlook and Innovation: Looking ahead, Postpilot plans to expand internationally and enhance their services with machine learning and AI, further refining how they target and engage customers and prospects for brands.
Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Michael Epstein LinkedIn: https://www.linkedin.com/in/mepstein1/
Post Pilot: https://www.postpilot.com/
Greg is a digital marketing strategist, ecommerce owner, e-commerce marketing agency owner, and recognized leader in the D2C industry.
With 18 years of experience working with small, medium, and large organizations, Greg knows how to build and execute marketing strategies that drive growth.
