Episode Summary
In episode 20 of the Seven Figures and Beyond podcast, Greg interviews Matthew Holman, a dynamic entrepreneur deeply involved in the subscription marketing industry and community building for e-commerce businesses in Utah. Matthew shares his unique personal journey from overcoming significant life challenges to founding Subscription Prescription and Commerce Catalyst. He provides insights into the advantages of subscription models for direct-to-consumer (D2C) brands, emphasizing strategic customer engagement and tailored marketing to enhance subscription success.
You can read the full transcript here.
Key Takeaways
- Entrepreneurial Journey and Community Building: Matthew’s story is inspirational, detailing his transformation from facing incarceration to becoming a key figure in the e-commerce community, illustrating the potential for personal and professional rehabilitation and growth.
- Subscription Model Benefits: He elaborates on how subscriptions can stabilize revenue and improve customer retention, highlighting the importance of aligning product offerings with customer desires to enhance satisfaction and loyalty.
- Customer Engagement Strategies: Matthew stresses the importance of understanding customer needs and preferences to tailor marketing and product offerings effectively, which is crucial for subscription-based business models.
- Importance of Flexibility in Subscriptions: He advises on the flexibility of subscription terms to accommodate diverse customer needs, suggesting that customizing order frequencies and quantities can lead to higher customer satisfaction and retention.
- Community and Support Importance: Reflecting on his own experiences, Matthew underlines the value of community support for entrepreneurs, particularly in the e-commerce sector, where solitary business activities can become overwhelming without a supportive network.
Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Matthew Holman LinkedIn: https://www.linkedin.com/in/holman-matthew/
Subscription Prescription: https://www.thesubscriptiondoc.com/
Commerce Catalyst: https://www.ccatalyst.co/
Greg is a digital marketing strategist, ecommerce owner, e-commerce marketing agency owner, and recognized leader in the D2C industry.
With 18 years of experience working with small, medium, and large organizations, Greg knows how to build and execute marketing strategies that drive growth.