Episode Summary
In this episode of the Seven Figures and Beyond podcast, host Greg Shuey interviews Laurel Tuescher, the VP of Services at Stryde, about the importance of customer research and data collection in building a successful marketing strategy for e-commerce brands.
They discuss the need for brands to understand their customers’ pain points and preferences in order to effectively target and engage with them. They also explore various methods of collecting customer data, such as surveys, customer interviews, and analyzing customer support tickets and product reviews.
The insights gained from this data can help brands develop audience profiles, segment their customers, and create personalized marketing campaigns that resonate with their target audience. The episode concludes with a discussion on the importance of being present in the channels where customers are engaging and seeking information, and using customer stories and reviews in marketing materials to build trust and connection with potential customers.
Greg announces that the next episode will feature the founder of Smart CRO, Chris Dayley, to discuss high-performing ecommerce product pages, encouraging listeners to apply their learnings and take action in the evolving ecommerce landscape.
You can read the full transcript here.
Key Takeaways
- The accessibility to data in marketing is shrinking, with cookie list tracking and privacy laws limiting the amount of data available. Marketers need to have a plan in place to learn about their customers in other ways.
- Old school techniques like focus groups, surveys, and direct communication with customers are becoming more important in understanding who your customers are and their pain points.
- Collecting and analyzing data is crucial for audience development. Relying on assumptions or outdated data can lead to targeting the wrong audience and missing out on potential customers.
- Consumer behavior is constantly changing, influenced by factors like economic conditions, current events, and technological advancements. It’s important to stay updated and regularly research and understand your target audience to ensure your marketing strategy resonates with them.
- Consumers are becoming more savvy and can easily tell when a brand understands their problems and goals. Utilizing tools like consumer survey technology can help gather valuable insights and align your marketing efforts with customer preferences.
Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Laurel Teuscher: https://www.linkedin.com/in/laureltoosure/
Stryde: https://www.stryde.com/
Greg is a digital marketing strategist, ecommerce owner, e-commerce marketing agency owner, and recognized leader in the D2C industry.
With 18 years of experience working with small, medium, and large organizations, Greg knows how to build and execute marketing strategies that drive growth.
