Episode Summary
In Episode 14 of the 7 Figures and Beyond podcast, host Greg, and guest Laurel Teuscher, VP of services at Stryde, delve into the essence of customer experience in the digital e-commerce realm. They explore how traditional in-person experiences translate into the online space, emphasizing the significant impact on customer lifetime value and brand loyalty. Strategies for understanding and adapting to customer needs are discussed, including engaging directly with customers, leveraging technology for centralized information management, and personalizing the shopping experience. The episode also touches on the potential of AI to revolutionize customer service and the importance of continuously testing and refining strategies to enhance the overall customer journey.
You can read the full transcript here.
Key Takeaways
- Customer Experience as a Core Focus: Understanding and investing in the customer experience is crucial for e-commerce success, directly affecting customer lifetime value.
- Engagement and Personalization: Engaging with customers through direct conversations and utilizing data for personalized experiences can significantly improve satisfaction and loyalty.
- Leveraging Technology: Centralized platforms and AI can streamline customer service, making it more efficient and responsive to customer needs.
- Continuous Testing and Adaptation: Regularly testing and refining customer interaction strategies, based on direct feedback and technological advancements, are essential for staying ahead of evolving customer expectations.
- Learning from Advanced Brands: Analyzing and learning from brands that are ahead in the customer experience journey can provide valuable insights and strategies for improvement.
Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Laurel Teuscher LinkedIn: https://www.linkedin.com/in/laureltoosure/
Google Ads Script: https://developers.google.com/google-ads/scripts/docs/solutions/bid-by-weather
Greg is a digital marketing strategist, ecommerce owner, e-commerce marketing agency owner, and recognized leader in the D2C industry.
With 18 years of experience working with small, medium, and large organizations, Greg knows how to build and execute marketing strategies that drive growth.
