Episode Summary
In this episode of the 7 Figures and Beyond podcast, Greg interviews Noah Tucker, the founder and CEO of Social Snowball, about the evolving landscape of affiliate marketing for e-commerce brands. They discuss the distinction between influencer and affiliate marketing, the benefits of creating an affiliate program, and the steps necessary for setting one up. Noah shares insights on optimizing affiliate programs and provides real-world examples of successful implementations, highlighting the importance of diversifying customer acquisition channels and the potential for customer affiliates to drive growth.
You can read the full transcript here.
Key Takeaways
- Evolving Affiliate Marketing: Affiliate marketing now includes not just traditional publishers but also influencers, creators, and even customers, transforming it into a more comprehensive acquisition strategy.
- Owned Acquisition Channel: An affiliate program is an owned channel, offering more control and stability compared to paid ads on third-party platforms like Meta or Google, which can be unpredictable.
- Setting Up for Success: Key steps include converting customers into affiliates, leveraging influencer seeding, and ensuring seamless integration with email service providers for automated engagement.
- Optimization Strategies: Brands should use email flows, giveaways, and customer service touchpoints to keep affiliates motivated and engaged, thereby maximizing the effectiveness of the program.
- Preventing Fraud: Technologies like Social Snowball’s Safe Links help prevent coupon abuse and fraud, ensuring that only valid and intended referrals generate commissions, protecting the brand’s margins.
Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Noah Tucker LinkedIn: https://www.linkedin.com/in/noah-tucker-%E2%98%83%EF%B8%8F-71a294154/
Social Snowball: https://socialsnowball.io/
Greg is a digital marketing strategist, ecommerce owner, e-commerce marketing agency owner, and recognized leader in the D2C industry.
With 18 years of experience working with small, medium, and large organizations, Greg knows how to build and execute marketing strategies that drive growth.
