Episode Summary
In episode 30 of the 7 Figures and Beyond podcast, Greg Shuey talks with Altay Malazgirt, a founding member of Go Audience, about the challenges and strategies for managing customer acquisition costs on Meta. They discuss the impact of data privacy changes, the evolution of digital advertising, and how brands can leverage first-party data to optimize their campaigns. Altay shares insights on the importance of creative testing, audience targeting, and the role of AI in improving advertising performance.
You can read the full transcript here.
Key Takeaways
- Data Privacy Impact: The introduction of data privacy regulations, such as the iOS 14 update, has significantly impacted advertisers’ ability to track and target users, leading to higher customer acquisition costs and more reliance on platform algorithms.
- Importance of Creative Testing: With the increasing difficulty of precise targeting, investing in creative content that resonates with broad audiences has become crucial for driving engagement and conversions on Meta.
- Leveraging First-Party Data: Brands should utilize first-party data to build custom audiences and improve targeting accuracy, reducing reliance on platform algorithms and enhancing campaign performance.
- AI and Automation: The integration of AI-driven tools can help optimize advertising processes by analyzing large datasets, providing insights, and automating media buying, allowing marketers to focus on strategic decisions.
- Adaptation and Resourcefulness: In the ever-evolving digital advertising landscape, brands must remain adaptable, patient, and resourceful, continuously testing new strategies and leveraging available tools to stay competitive.
Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Altay Malazgirt LinkedIn: https://www.linkedin.com/in/altaymalazgirt/
GoAudience.com: https://goaudience.com/
Greg is a digital marketing strategist, ecommerce owner, e-commerce marketing agency owner, and recognized leader in the D2C industry.
With 18 years of experience working with small, medium, and large organizations, Greg knows how to build and execute marketing strategies that drive growth.