Episode Summary
In this episode of the Seven Figures and Beyond podcast, Greg interviews Goni Goder, the VP of Marketing for North America at Keter. They delve into the complexities and strategies of content marketing, focusing on how Keter maintains relevance and authenticity across multiple platforms. Goni shares her journey in marketing, the creation of Keter’s messaging framework, and how her team innovatively engages with consumers through varied content. The conversation highlights the importance of understanding consumer behavior, staying true to brand values, and effectively scaling content creation while maintaining quality.
You can read the full transcript here.
Key Takeaways
- Creating a Messaging Framework: Establishing a clear brand identity and positioning in the market is crucial for developing effective content marketing strategies.
- Consumer-Centric Content: Understanding consumer behavior and preferences helps in creating content that resonates emotionally and is relevant across different touchpoints.
- Multi-Platform Utilization: Every piece of content should be versatile, serving multiple platforms such as social media, newsletters, blogs, and retailer websites to maximize its impact.
- Balancing Creativity and Analytics: A mix of creative ideation and data-driven insights is essential for developing and refining content that engages and converts.
- Scaling with Caution: While scaling content efforts, it is vital to maintain the brand’s authenticity and uniqueness, using tools like AI judiciously to support but not overshadow creative processes.
Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Goni Goder LinkedIn: https://www.linkedin.com/in/goni-goder-cohen-1411734/
Keter: https://www.keter.com/en-us/
Greg is a digital marketing strategist, ecommerce owner, e-commerce marketing agency owner, and recognized leader in the D2C industry.
With 18 years of experience working with small, medium, and large organizations, Greg knows how to build and execute marketing strategies that drive growth.