Episode 10: 7 Figures & Beyond Podcast – Influencer Marketing: Transforming Your D2C Brand with Authentic Engagement (Summary)

Episode Summary

In episode 10 of the 7 Figures and Beyond podcast, host Greg introduces a significant topic about the latest Google Core algorithm update, aimed at websites producing AI-generated content in bulk. He warns of the rigorous nature of this update and advises content creators to familiarize themselves with the new requirements to avoid their sites being penalized. The episode then transitions to an insightful discussion with Shawn Stallings, the founder and CEO of Ampify, a user-friendly influencer marketing platform. Shawn shares his journey from facing challenges with influencer outreach to creating a platform that simplifies finding and working with influencers for brands, especially small and mid-sized businesses.

You can read the full transcript here.

Key Takeaways

1. The Rise of Ampify: Shawn Stallings discusses the inception of Ampify as a solution to the cumbersome process of influencer outreach, providing an accessible platform for brands.
2. Influencer Marketing Strategies: Shawn outlines various strategies, including influencer seeding, product for post, paid partnerships, and leveraging ambassador programs to engage influencers effectively.
3. Engagement and Negotiation Tips: Insights on reaching out to influencers, emphasizing the importance of personalization in communications and the potential of negotiating influencer rates.
4. Measuring ROI: Shawn shares methods for tracking the impact of influencer marketing efforts, highlighting the use of affiliate links, promo codes, and analyzing the lift in brand visibility and web traffic as key indicators of success.

Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

Shawn Stallings LinkedIn: https://www.linkedin.com/in/shawn-stallings/

Ampify: https://www.ampifi.io/

Greg Shuey

Greg is a digital marketing strategist, ecommerce owner, e-commerce marketing agency owner, and recognized leader in the D2C industry.

With 18 years of experience working with small, medium, and large organizations, Greg knows how to build and execute marketing strategies that drive growth.