Episode Summary
In this episode of the 7-Figures & Beyond podcast, host Greg Shuey interviews Chris Dayley, the founder of Smart CRO, a conversion rate optimization agency. They discuss the importance of optimizing product pages for e-commerce brands and share insights on common mistakes and strategies to improve conversion rates. They emphasize the need to challenge assumptions and test different elements on product pages, such as the image carousel, sticky sections, and content display. They also highlight the significance of mobile optimization and suggest testing mobile-specific features like scrolling actions, image display, and menu navigation. The episode concludes with recommendations on A/B testing tools and starting with simple tests, such as shipping thresholds.
You can read the full transcript here.
Key Takeaways
- It is important to have a solid strategy for growing and scaling an e-commerce brand.
- Implementing a DMARC policy for email deliverability is crucial.
- Conversion rate optimization is essential for increasing conversions on product pages.
- Common mistakes on product pages include using generic templates and copying competitors.
- Mobile product pages should have a sticky section, optimized image carousels, and condensed content for a better user experience.
Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Chris Dayley LinkedIn: https://www.linkedin.com/in/chrisdayley/
Smart CRO: https://www.smart-cro.com/
Greg is a digital marketing strategist, ecommerce owner, e-commerce marketing agency owner, and recognized leader in the D2C industry.
With 18 years of experience working with small, medium, and large organizations, Greg knows how to build and execute marketing strategies that drive growth.
